Follow up with care, not copy-paste.
Customers do not all need the same message. We connect email and WhatsApp to real events in your business, giving each conversation a relevant next step while respecting permissions, timing and the need for a human reply.
- Monthly WhatsApp users
- 3B+
- Average email open rate
- 35.63%
- WhatsApp free-form reply window
- 24h
Capabilities
Send what fits the conversation
Permission-first setup
We map consent, subscription preferences and WhatsApp messaging rules before activating customer journeys.
Event-led messages
Enquiries, bookings, payments and order changes trigger relevant updates rather than broad, untimely blasts.
Audience segmentation
Group contacts by agreed criteria such as relationship stage, selected interests or service history.
Connected conversations
Keep important replies and context visible in the systems your team already uses, where integrations allow.
Human reply routes
Flag questions, complaints or buying signals for a person instead of extending an automated sequence blindly.
Delivery and opt-outs
Review message results, stop rules and unsubscribe requests so a campaign remains useful and controlled.
Use cases
Useful messages have a reason.
New enquiry response
Acknowledge the enquiry, share approved next steps and direct the conversation to the right team.
Appointment reminders
Send timely confirmations and reminders, with clear instructions for changes where scheduling tools permit.
Customer onboarding
Deliver a short, relevant sequence that answers early questions without overwhelming new customers.
Order and service updates
Notify customers when an agreed milestone changes, using the channel they are authorized to receive.
Process
Work backwards from each message.
- 01
Choose the moments
We identify events that warrant an update and messages that would create noise.
- 02
Check consent & channels
We confirm audience permissions, approved WhatsApp templates and email unsubscribe requirements.
- 03
Write & connect
We build concise copy, route replies and test message timing against actual customer scenarios.
- 04
Watch the response
We review delivery, replies, opt-outs and handoffs, then refine sequences with your team.
Tooling
Built on the platforms you trust.
FAQ
Email & WhatsApp Automation, answered.
Can we message anyone who contacts us?
Not automatically. Eligibility depends on consent, the message type and channel rules. We review the intended journey before setting up sends.
Do WhatsApp messages need approval?
Some business-initiated messages require approved templates, and messaging windows affect how conversations work. We plan flows around the applicable WhatsApp rules.
Can customers reply to automated messages?
Where the channel and tools support two-way messaging, we route replies to your team or an approved workflow with the conversation context attached.
What happens when someone unsubscribes?
We configure opt-out handling and suppression where supported, and distinguish marketing messages from operational notifications according to applicable requirements.
MESSAGE REVIEW
Give every follow-up a useful purpose.
Bring your current email sequences and WhatsApp touchpoints to a free automation audit. We will identify missed moments, unnecessary messages and the customer conversations that still need a person.
CONSENT FIRST · RELEVANT TIMING · HUMAN HANDOFF